Dear VIP,
Welcome to my buinsess building tip for this week. Enjoy!
This week’s action Step: Getting your back office up and running even BEFORE you have your first paying client is critical.
Many Coaches struggle with this concept. “If I don’t have any clients, why do I need back office systems?” Great question! May I ask you, if you were creating a dress shop, would you sell the dresses out of the back of your car until you sold a few and then get a shop location? Chances are your answer was a resounding, NO!
Your coaching business is no different. You want to have a professional place to invite your prospects and clients. A place where you are the professional and you decide how the systems work and how you want to invite your prospects to engage with you. This concept not only helps your potential clients feel better about interacting with you but also creates the confidence you need to be a great coach and profitable business owner!
The Success Formula for Business is: Systems + Processes + Consistency = Professionalism. Did you know your level of Professionalism is in direct correlation to your level of Confidence? And we all know that Confidence gives us the ability to turn prospects into paying clients!
FOUR Critical Back Office Systems to have in place NOW!
-
The System of Communication with your clients and prospects; Database, Email, Newsletters, Client Log, auto responders and interactive private client site.
-
The System of Handling the Money, how to ask for it, how to get it and what to do with it: Agreements, Billing, Collections, and Bookkeeping.
-
The Systems and Processes for Organizing and Time Management for yourself, your clients and prospects; Calendaring, reminders, note taking, tracking coaching hours.
-
The System of Follow Up and Follow Through with your Clients and Prospects: auto responders, to do list with reminders, client/prospect log
For your business, this week, create critical system #1 The System of Communication:
Communication is the system with which we support our clients and invite our prospects to become clients. To create this critical system you need several components: A Caveat: Do NOT allow yourself to get paralyzed in this process. There are many systems out there. There is NO right one. You can make changes later as you grow and your needs change. Select one, get to know it and USE it.
-
An email system: This can be accomplished via your web host, Gmail, yahoo or another email system. This allows you to send and receive valuable communications with your clients and prospects.
|